Episode 68 – Interview with Toni Alexander on “Turning Your Land into a Brand” (Part 2)
In Episode 68, Carter Continues his conversation with Toni Alexander, the President and Creative Director of Intercommunications on branding and telling the story of your project. In this episode, you’ll learn: How do you turn your land into a brand? What’s the “Big Idea” behind a marketing campaign? How do you develop your brand promise? […]