Episode 67 – Interview with Toni Alexander on “Turning Your Land into a Brand”
In Episode 67, Carter talks with Toni Alexander, the President and Creative Director of Intercommunications on branding and telling the story of your project. In this episode, you’ll learn: How do you turn your land into a brand? What’s the “Big Idea” behind a marketing campaign? How do you develop your brand promise? What role […]